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Alston Construction, Inc.

THE COMPANY: Alston Construction, Inc.
Industry: Construction 
Company Size: +/- 200 Employees 
Prophet CRM User Since: 2009 

Alston Construction is one of the largest privately held construction companies in the US. Primarily focused on industrial, office, and retail spaces, the company offers a comprehensive suite of construction services through 11 different offices located in the United States. 

Alston Construction’s commitment to excellence is best evidenced by their consistent annual ranking on the National Top 400 General Contractors list and Top 100 Design-Build Firms list by Engineering News Record (ENR). Alston Construction also takes an active leadership role in green construction (with over a dozen LEED certifications) and is an AGC National Safety Award of Excellence recipient in 9 of the last 11 years. Everyone at the company has a passion for construction, and it shows in everything they do. 


When Alston Construction realized they needed a better customer management process to help them drive their high standards, they turned to Avidian and Prophet CRM. Eric Shelton, VP of Information Technologies, was a key driver in the selection process. 


According to Eric, Alston Construction previously had no CRM system in place for managing customer relationships. Eric realized Prophet CRM’s user interface offered Alston the customization flexibility that it needed, along with the convenience of being embedded in Outlook, which Alston Construction employees were already using. Eric’s team worked closely with Avidian’s professional services team to implement Prophet CRM, customizing the interface to effectively track customer and related construction opportunity data, information management needed to help drive the business forward. 


Eric stated that Alston Construction regularly rolls Prophet CRM data into what the company calls its Sales IOR, or Indicated Outcome Report . This analytics report provides detailed information and insight about current opportunities. The data is used as a primary vector in determining how to expend resources to best to grow the company. More importantly, Prophet CRM and the Sales IOR have allowed management to drive a culture of accountability throughout Alston Construction. 

Eric closed with: “As we consider expanding CRM systems to our other affiliates our familiarity with Prophet and comfort level with Avidian’s expertise made the analysis easier. It just works, and their supporting services are good — which is refreshing considering the everyday challenges my team face as an IT service provider.” 

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"We decided to switch to Prophet, and were impressed with how easy it was compared to the other solutions out there. I just open my e–mail and have all the production schedules, customer tracking, and analysis I needed, right there at my fingertips. Because of Prophet, we saw a sales increase of over 30% in the first 6 months. I would definitely recommend it to any small manufacturing company."

- Frank Mueller CEO R&R Design