Jim Murphy
Author Archives: Jim Murphy

Easy Tips and Tactics for Effective Selling

Sales success

Sales isn’t just about presenting people with a widget that will solve all their problems. To be an effective salesperson, one has to also understand how to get people to recognize that such a widget will solve specific issues or otherwise grant a buyer some kind of benefit. With budgetary concerns at the forefront of […]

5 Ways to Develop a Consistent Brand Voice

In real life you would never change the sign above your business depending on who comes in the door. Not only would it make you look strange–it’d also be extremely confusing for a customer to actually describe what your business is about. Strangely enough, many sales professionals and marketers are taking this tack with online […]

Communications Tech for Better Business & Selling

Businesses today have countless communications tools at their fingertips for keeping things running, from simple telephones and video systems to less traditional applications like productivity workflows. Keeping in touch with employees, coworkers, customers, and stakeholders has become easy and seamless, and lots of technology exists that is designed to fit unique business needs.

13 Steps Towards Strong Reputation Management

Don’t underestimate the power of the Internet to change how people view your company. From online reviews to your social media presence, it doesn’t take much to turn a 5-star rating into an embarrassment. And, unlike a bad reputation in high school, kids in the corporate world are not as quick to forget.

Management 101 — Easy Tips for New Managers

After the initial rush that comes with being hired or promoted into a managerial position there’s a lot of room for dread and anxiety to set in. Some new managers have a hard time coping with the transition, since their responsibilities and efforts might be newly focused on tasks that don’t always have immediately measurable impact (mentorship, […]

Case Studies — CRM Systems for Better Crisis Management

Crisis management has grown into a robust, complex discipline since its inception and development as an important part of global business many decades ago. Although massive data analysis and technological advancement today allow for strong predictive analytics and risk management, crises are generally defined by their lack of predictability–they can happen at any time. Having […]

Outlook and Windows 10 — Common Questions and Answers

Many businesses have begun upgrading to Windows 10 since it was made available free of charge for Windows 7, 8, and 8.1 users. Different companies have chosen to convert for different reasons–some see it as part of a push for more modern computer infrastructure with better official support, while others prefer the synchronization of having […]

Treating CRM As a Business Strategy

Customer relationship management is often discussed as a technological solution to an essential business problem: How do I make my customers happier and keep them with my product longer? The discourse often turns to the newest applications and software advancements that make it easier to obtain business insights, blend workflows, and keep salespeople focused on maintaining relationships […]